OUR STORY
Our cofounders, Satish and Anchal, met while they were working as developers at OnMobile. They'd always dreamed of doing their own thing, so in 2009 they quit their jobs to start a software product company together.
They launched two products that year, but neither worked out due to various reasons. Undeterred, they soon started a third, more ambitious project which would require extra developers to get off the ground.
Struggling to find a
product-literate firm
They interviewed development shops all over Bangalore, but none were up to the task. Their technical skills as a whole were sub par, and they hardly gave a second thought to the product or its business impact.
The pair soon realised this was a gap in the market they could fill themselves. If they were struggling to find a technically strong firm that “gets” products and the problems they're built to solve, surely others were too?